Ebook Free The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

Ebook Free The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

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The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

Ebook Free The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

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Review

"...this is an impressive and important book with broad implications." Communication Theory"John Zaller's volume makes sense of a diverse interdisciplinary body of work...He manages to deal in depth with most of the relevant work currently going on in political science, psychology, and sociology, and courageously wrestles with hard questions and faces up to conflicting findings." William J McGuire, Yale University"Zaller's volume is a giant step forward in the development of a systematic understanding of the dynamics of public opinion. This is a splendid contribution." Philip E. Converse, Center for Advanced Study in Behavioral Sciences"John Zaller has produced a truly wonderful book. It is, first, a model of what social science can be at its finest. The Nature and Origins of Mass Opinion reshapes the field in ways that will reverberate throughout the study of public opinion, elections, and the relationship between elites and the mass public for decades." John Aldrich, Duke University"Zaller's book is the most significant contribution to the scientific study of public opinion in almost three decades. It reflects vast knowledge, deep insight, and exemplary craftsmanship, weaving together theory and data, mass and elite, and psychology and politics with remarkable elegance and authority." Larry M. Bartels, Princeton University"John Zaller has written the single most important book on public opinion since V. O. Key's 1961 classic, Public Opinion and American Democracy....Zaller offers a well-developed theory, supported by considerable data and methodological sensitivity. Overall, the book is well written and clearly organized, and it provides social scientists with the clearest model to date that explains both the nature and origins of mass opinion." Henry C. Kenski, Contemporary Sociology"...a simple but elegant deductive model of the process by which individuals answer questions about public opinion... Zaller has written a classic." Journal of Politics"...the style and focus of this research program is strikingly different from the norm of public opinion studies...This is perhaps the best book ever written about public opinion. It starts with elegant encompassing theory and goes on to make sense of everything we know, including numbers of stray -thought-to-be-unrelated -findings that all blend together into a coherent whole." James Stimson, American Political Science Review

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Book Description

A comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences is developed and applied to the dynamics of public opinion on a broad range of subjects.

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Product details

Series: Cambridge Studies in Public Opinion and Political Psychology

Paperback: 382 pages

Publisher: Cambridge University Press; 1st edition (August 28, 1992)

Language: English

ISBN-10: 0521407869

ISBN-13: 978-0521407861

Product Dimensions:

6 x 1.2 x 8.9 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

3.9 out of 5 stars

13 customer reviews

Amazon Best Sellers Rank:

#218,765 in Books (See Top 100 in Books)

This book is a must read for political scientists. Even as someone who is not too interested in the public opinion literature, I found this to be an enjoyable read.

Zaller turns our perception of polling data on its ear. People don't think about most issues until they are asked, so opinion surveying might actually do more to shape opinions than actually report on them.

Long, technical, but very prescient and important.

I had to read this book for a class at school and its very well written. This book is very informative and a recommend reading.

Nice to be able to order a book that had been stolen from the Sydney University library! The book arrived well packaged and in great condition.

Boring

Zaller offers an insight into how public opinion is created and shifted to individuals. His view is that opinion is created within the circles of the elite, where political issues are given the proper amount of thought and consideration. After all, many in the public will not have the same time to devote to deciding what should be done in a particular instances. Zaller argues that the fact the media discusses the opinions of the elite ensures that the public will gain some insight into what they should think. A great example would be Glenn Beck and his legion of listeners. These people listen to Beck and get an idea of what is important to think about, but not how to think. They become informed about the what, but not exactly the how, unless they like those who are telling them of the issue. What all this means for the public is that issues are created among the elite and then communicated to the public, which insures that issues that are relevant to the public might not get the coverage they deserve. Anyway, this is a good book, but not for the masses. Sorry, but still good.

The effectiveness and accuracy of public opinion polls was always assumed, until this important and enlightening book. Zaller consolidates previous doubts about the very definitions of public opinion and how to measure it, and shows the shaky foundations of public opinion polls. In the fascinating early chapters of this book, we find that people's political opinions and poll responses are often distressingly inconsistent; with destabilizing effects from poll design, the ordering and language of questions, whether or not the person recently heard about the issues, and each person's level of ideology and receptiveness to ideas.But this does not prove that people are uninformed, but that standard polling is woefully inadequate in measuring all of the idiosyncrasies of the human mind, and one's opinions on complicated political matters. This book gets off to a great start by illuminating such fallacies. The first few chapters are strong enough to earn this book accolades as a poli-sci landmark. But after proving that public opinion is perhaps unmeasurable (at least accurately), Zaller then spends the rest of the book measuring it himself anyway, with self-designed statistical models. However, it becomes difficult to tell whether he is using the results of his measurements to gain insight into actual public opinion, or merely to prove the viability of his own statistics.By the middle of the book Zaller has embarked on a tedious and uninspiring academic exercise in statistical modeling that adds little to the points that were already made convincingly early on. Unnecessarily complex statistical equations are piled on mundanely, along with unenlightening charts and graphs. Like many other political science writers, Zaller has focused on pleasing his colleagues who are more likely to be impressed by repetitive evidence and windy statistics, while forgetting about the informed general reader who may just find the big-picture conclusions fascinating. That makes the majority of this book somewhat disappointing, rather like standing on a mountaintop on a cloudy day. You know the view (i.e. insights into the political knowledge of the masses) could be tremendous, if it wasn't obscured by clouds (i.e. academic tedium). True knowledge can be gained by disregarding the dusty science of this book and concentrating on the greater insights that lie beneath. [~doomsdayer520~]

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